In Canada, the retail cannabis license application process is complicated. Public consultation by local government is a crucial step along the way. Local government refers to the municipality or Indigenous Nation where a proposed cannabis store will operate. Without public support, and ultimately local government support, a cannabis license will be denied.
When applying for a cannabis license in Canada, public consultation happens after a business submits the cannabis license application to the relevant provincial authority. In BC, the steps are as follows:
Visit the LCRB cannabis license application portal for detailed information.
Step 1 above, “Review local government requirements and prepare for public consultation”, is arguably the most important part of the journey. Once an applicant knows local government requirements, a public consultation strategy should be created. As part of our cannabis license application services, the consultants at Thrive Liquor & Cannabis Advisors usually help devise a strategy, offering recommendations and suggestions for a strong public consultation presentation.
A winning public consultation strategy meets (or surpasses) all local government requirements. An example of a well-executed strategy is described in our Avenue Cannabis case study.
A public consultation package satisfies local government requirements and addresses any public concerns. The package may include:
The information above is usually presented in written form and as a visual presentation (e.g., PowerPoint slideshow or PDF). The visual presentation often has one over-arching focus, such as benefits to local residents and community. Photos, architectural drawings and artist’s drawing of the cannabis store are usually included.
View the Avenue Cannabis public presentation PDF.
If you’re applying for a cannabis license in Canada, get the cannabis licensing consultants at Thrive on your side. Thrive will keep you on track, guide your team and help you create a winning public consultation package.Book a Free 30-Minute Consultation Today!