Liquor store license

Thrive Liquor & Cannabis Advisors offers expert Liquor Policy and Licensee Advocacy services to support licensees as they adapt to evolving government regulations and policies that impact their businesses. Our team helps you understand the implications of new developments, identifies the operational adjustments needed to maintain compliance, and provides strategies for effective communication with authorities.

We work closely with various industry associations who do work with local government and provincial governments.

Liquor policy insight & interpretation

Liquor policy and regulations are continually evolving, shaped by changing policy priorities, feedback from the public and industry, program evaluations or government review processes. Thrive Advisors supports licensees, helping them painlessly adapt and succeed in a dynamic and often complex regulatory environment.

Our consultants interpret provincial liquor policy and regulatory changes, helping you understand how developments will affect your business. We deliver clear, practical recommendations and guide you through their implementation. With our expertise, your business can adapt efficiently and cost-effectively, saving valuable time and resources.

Licensee advocacy & regulatory engagement

Thrive helps liquor licensees engage with authorities using clear communication strategies to address concerns and challenges. We interpret official correspondence, assist with responses, attend meetings with you or on your behalf, and liaise with officials to represent your interests. Thrive provides the expertise and guidance needed to achieve constructive outcomes.

What we do

  • Monitor liquor policy and regulatory developments
  • Interpret proposed policy changes and clarify the impact on your business
  • Guide operational changes to ensure compliance with new policies
  • Support constructive engagement with regulators

  • Assist in preparing written submissions and feedback for authorities
  • Help businesses articulate positions and respond to inquiries from regulators
  • Work with lobby associations such as ABLEBC, NALCP, Craft Brewers Guild and many others.

Thrive Advisors works with liquor licensees in BC, Alberta, Saskatchewan and Ontario, and in select U.S. states. Read about areas we serve.

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Liquor policy & advocacy FAQ

1Do you lobby governments on behalf of liquor licensees?
Thrive focuses on liquor policy interpretation and implementation. Rather than formal lobbying, we advocate for individual licensees and facilitate communications between the licensee and provincial authorities.
2Which types of liquor licensees do you work with?
We work with retail and on-premise liquor licensees, including private liquor stores, bars, pubs, lounges, restaurants, hotels, and other licensed hospitality operators.
3Do you communicate with regulators on the behalf of liquor licensees?
Yes. Thrive Advisors helps licensees communicate clearly with liquor regulators, understand the regulator’s questions, requirements and expectations, while stating your position clearly and professionally.
4How much do your services cost?
Each liquor-licensed business is unique; therefore, costs vary. We begin with a thorough consultation to understand your particular needs and then provide an estimate.
5Which jurisdictions do you work in and will you travel to my location?
We work with liquor licensees in BC, Alberta, Saskatchewan and Ontario, and in select U.S. states. While we do most of our work remotely, in some cases will travel to the licensee’s location.

If you’re looking for trusted advisors who work in partnership with you to ensure the success of your business, let’s talk.

Sign up for a 30-min complimentary discovery session.

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