Casinos have many licensing requirements including liquor licensing for the gaming floor, restaurants and lounges. Casino liquor licensing is complicated because each province or state has their own laws, regulations and licensing processes. Thrive Liquor & Cannabis Advisors helps casinos manage the complexities of licensing, guiding operators and taking charge of licensing needs.

Casino liquor license application & updates

Casino liquor license applications must include detailed site and floor plans that show the location of liquor service areas such as the gaming floor, restaurants, lounges, casino-managed entertainment venues, conference rooms and other meeting spaces. Depending on the casino’s jurisdiction, these areas may require separate license applications, each with their own regulations and compliance responsibilities.

Incomplete applications are the main reason for delays, license denial and costly application do-overs. Our liquor license consultants streamline and manage the application process from start to finish, ensuring that your application is complete before submitting it for approval. We also assist with annual license renewals and updates to existing licenses when service areas, floor plans or service hours change.

0perational & compliance support

Casinos often face more scrutiny than other entertainment businesses because of the volume of cash involved and the potential for incidents related to liquor service that can affect  guests, employees or the public. Compliance officers frequently check that casinos are operating safely and within the law and license terms and conditions. In addition to casino license management, Thrive consultants provide proactive, preventative support, including compliance training for management and staff, inspection-readiness, and policy and procedures manuals.

What we do

  • Casino liquor license applications
  • Start-up floor plan and service area review
  • Gaming floor and lounge licensing
  • Entertainment licensing
  • Conference licensing

  • Compliance and policy development
  • Staff training and certification
  • Incident response planning
  • License updates and change requests
  • Regulatory audit preparation and support

Thrive Liquor & Cannabis Advisors provides casino liquor licensing support across Canada and in select U.S. jurisdictions. View areas we serve.

Casino liquor license FAQ

1Can a casino serve liquor on the gaming floor?
In many jurisdictions liquor service is permitted on the gaming floor if the casino has met liquor license requirements, implements service policies, responsible service training, and compliance checks.
2Are entertainment venues included in the casino liquor license?
Entertainment venues are not necessarily covered by the casino liquor license and may require additional endorsements (liquor license add-ons) or separate licenses. Thrive consultants manage entertainment venue liquor licensing needs.
3Do casino staff need special training for liquor service?
Yes, in most cases responsible liquor service training is required of managers and anyone serving alcohol. Additionally, gaming authorities may require gaming-specific training for client-facing positions on the casino floor.
4Can we change our liquor service areas after licensing?
Yes, you can change your liquor service areas and floor plan, although a change request application is required. Thrive often handles change requests on behalf of casino operators.
5How much does casino license consulting cost?
Casino licensing consultation costs vary based on the complexity of your facility and your operational goals. We provide an estimate after a thorough consultation.
6Will you travel to our location to provide consultation services?
Most of our services can be provided remotely although in some cases we can travel to the operator’s location.

If you’re looking for trusted advisors who work in partnership with you to ensure the success of your business, let’s talk.

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