
How to Protect Your Liquor Store from a Steep January Dive
December 16, 2025
Now is the Right Time to Think About a Liquor Store Audit
December 19, 2025In early December 2025, Nova Scotia and Manitoba governments announced that they would sell off warehoused US liquor and donate the proceeds to charity. In response to the Trump Administration tariffs, many Canadian provinces implemented a US liquor ban, pulling American products from store shelves and halting further orders. In the summer, Alberta and Saskatchewan reversed the decision and began restocking U.S. alcohol.
On November 27, the government of Nova Scotia announced that it would sell off its remaining stocks of U.S. liquor – approximately $14 million worth of inventory consisting mainly of wine, liquor and spirits. Proceeds will go to Feed Nova Scotia and other community food organizations. The government estimates that $4 million will be donated in the coming weeks, but that it could take months to sell all of the inventory.
Days later, on December 4, the government of Manitoba made a similar announcement about restocking remaining U.S. liquor and donating proceeds to charity. In the news release, Manitoba Premiere, Wab Kinew, said “Manitobans have been resilient against Donald Trump’s tariffs and deserve some holiday cheer. We are offering people a chance to give back to the most vulnerable families during this holiday season.” Up to $500,000 will be donated to local charities.
Both Nova Scotia and Manitoba governments have stated that they remain committed to the U.S. liquor ban and will not be ordering more U.S. inventory once stocks are sold.
Thrive Advisors Can Help Get You Ready for 2026
With this year ending, it’s time for liquor store owners to turn their thoughts to preparing for 2026. The liquor license consultants at Thrive can provide the operational guidance you need to succeed. We can help audit your inventory, suggest improvements that increase operational efficiency, support employee acquisition and ensure your business is operating compliantly.




