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In September 2023, the BC Liquor and Cannabis Regulation Branch released LCRB Bulletin 23-08 which changes cannabis product promotion rules. The changes effect licensed producers and retail cannabis licensees.
The following is an overview of the changes:
- Federally-licensed cannabis producers can now supply product samples to licensed cannabis retailers for a fee.
- CRS (Cannabis Retail Store) and PRS (Producer Retail Store) licensees can accept samples but cannot share samples with other cannabis retailers.
- No maximum size limit on cannabis samples, although samples should be a “reasonable size and quantity and should have little retail value”.
- Samples may not be used for any type of inducement.
- Samples may not be provided to CRS or PRS customers.
- Cannabis marketing licensees may only provide samples if they also hold a valid federal cannabis license.
- PRS and CRS licensees must keep detailed records of samples that include tax identifiers, date of receipt, name of the federal cannabis producer or representative who supplied the sample, amount or quantity received.
Changes cited above are paraphrased from LCRB Bulletin 23-08. For detailed information about the policy changes, always refer to the official bulletin and updated cannabis license handbooks.
Cannabis Retail Store License Handbook
Section 5.2.10 “Permitted Promotions”
Section 3.4.17 “Record-Keeping Requirements”
Producer Retail Store License Handbook
Section 5.2.11 “Permitted Promotions”
Section 3.1.17 “Record-Keeping Requirements”.
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