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Canadian wineries are reaping unexpected rewards resulting from the ‘Buy Canadian’ movement. In response to the U.S. administration’s tariffs on Canada and President Trump’s talk of Canada becoming a 51st state, many provinces pulled U.S. alcohol off of liquor store shelves and stopped the importation of U.S. product.
Sales of locally-made wines are soaring according to this CBC article and figures are surprisingly positive:
- Quebec saw a 58% increase in sales of locally-made wine from March 30-August 16, 2025
- In Ontario, red wine sales have increased by over 60%
- In BC, wholesale wine sales by volume increased by 6-10% in the past year
According to a BC Wine Trends, BC is even outpacing Ontario in the amount of domestic wine sold. BC’s domestic wine share stands at 52% compared to Ontario’s 32.5% domestic share.
| More 2025 Canadian Domestic Wine Boom Facts | ||
|---|---|---|
| Region | Fact | Source |
| Canada-wide | U.S. wine sales to Canada dropped 91% in Q2 2025, creating a major market gap for Canadian producers. | “As U.S. wine sales in Canada plummet, local wineries look to capitalize on market gap“, Nov 9, 2025, CityNews, Kitchener. |
| British Columbia | B.C. wines grew to over 52% of the provincial wholesale market in 2025. | “Impact of Tariffs on the Canadian Wine Industry“, Oct 4, 2025, A Layman’s Wine Musings. |
| Ontario | Ontario wine sales rose more than 60% after U.S. products were removed in March 2025. | “Surge in Ontario wine sales linked to growing national identify“, July 15, 2025, The Brock News. |
| Québec | Québec wine sales at the SAQ increased 63% from Mar 1 – May 20, 2025 | “Canadian wine benefits from trade war with the US“, July 26, 2025, Le Monde. |
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Thrive Liquor & Cannabis Advisors works with private liquor stores in Canada and some U.S. states. From liquor license applications to compliance audits and retail liquor strategic planning, we’re here for you!
