What is the Selling It Right Course for BC Non-Medical Cannabis Retailers?

Selling It Right was launched in the early summer of 2020, and the BC Liquor & Cannabis Regulation Branch (BCLCRB) issued policy directive 20-14 “Non-Medical Cannabis Training Program”. The directive announced that as of September 30, 2020, people who sell non-medical cannabis in BC are required to complete Selling it Right.

Since the first days of offering BC retail cannabis licensing, the Non-Medical Cannabis Licensing pages at BCLDB mentioned that a mandatory course was upcoming. Now that Selling It Right is a reality, we thought we’d provide an overview of the course.

What is Selling It Right?

The course is designed to teach licensees, staff, and licensed cannabis marketers, relevant laws, legal responsibility and how to sell cannabis responsibly.

Who is Required to Take the Selling It Right Course?

To obtain and maintain a BC retail cannabis license, supervisors, staff, and licensed cannabis marketers, must pass the Selling It Right training course. If the BC non-medical cannabis licensee is not an individual, the following applies:

Selling It Right Course Overview

Selling It Right is free online training that can be taken online or the course PDF may be downloaded for offline self study. The final exam must be taken online.

Course format
Chapter lessons with examples and chapter review questions. Questions are multiple choice. Correct answers to each question are provided. In the online version of the course, questions are answered by checking boxes and submitting your answer. You are told immediately whether you answered correctly. If the answer is incorrect, you’re prompted to try again, and you may also click “Show Feedback” and see the correct answer.

Cost of online final exam
Currently, the online exam costs $35 for three attempts to take and pass the exam. If you don’t pass any of the three attempts, you may take the exam again, any time, for an additional $35.

Passing grade
80% (24/30 questions correct)

Selling It Right Table of Contents & Examples

The following table of contents is from the PDF version Selling It Right. As you can see, the course is thorough and consistently designed. Each module contains review questions, illustrated scenarios, reflections, and a recap.

Module 1: Introduction to Cannabis
Introduction to Cannabis
What is Cannabis?
Why is Cannabis Regulated?
The Effects of Cannabis
Intoxication and Impairment
Signs of Intoxication
Reducing the Risks
Canada’s Lower-Risk Cannabis Use Guidelines
Review and Application
Review Questions
Scenario
Reflection
Recap

Module 2: Your Legal Responsibilities
How is Cannabis Regulated?
Legal Requirements
Sales
Cannabis Equivalencies
Cannabis Accessories
Gift Cards
Product
Unlawful Cannabis
Cannabis Display, Storage and Disposal
Store Usage, Layout and Security
Security Requirements
Monitoring and Managing Patrons
Weapons and Criminal Activity
Documentation
Cannabis Register Tips
Compliance and Enforcement
Review and Application
Review Questions
Scenario
Reflection
Recap

Module 3: Responsible Selling
Establishment Policies
Assessing Patrons
Assessing Intoxication
Preventing the Sale of Cannabis to Minors
ID Requirements in B.C
Verifying ID
Preventing Others from Purchasing Cannabis for Minors
Asking a Patron to Leave
Creating an Incident Report
Review and Application
Review Questions
Scenario
Reflection
Recap

Course homepage.

Example of review question and multiple-choice answers.

Thrive Liquor & Cannabis Advisors Makes Training & Compliance Easy

The mandatory Selling It Right training course is an excellent foundation for training your staff to sell cannabis responsibly. Thrive Liquor & Cannabis Advisors also recommends (and develops) in-house Policy and Procedures manuals as an invaluable reference for retail cannabis store operations, staff procedures, and to ensure you protect your invaluable retail cannabis license.