5 Ways to Increase Liquor Store Revenue During the Holiday Season

As the holiday season approaches, liquor store managers’ thoughts turn to ways of increasing liquor store revenue. With a little planning, your liquor store can take advantage of increased shopping and maximize holiday season purchases. Whether you do it yourself, or get help from a liquor store consultant, the following five tried-and-true tips are easy to implement and they get results!

Decorate Early to Get People into the Christmas Shopping Mood

Putting up decorations early signals to shoppers that the season has begun and subtly encourages them to think about Christmas gifts. Seasonal décor inside and outside the store attracts the early birds and creates a festive and welcoming environment that puts customers in the shopping spirit. Lastly, don’t forget the Christmas music! Seasonal music sets the mood.

Hand Out Gift Ideas Flyers

Flyers helps save customers time finding the right gift; they also help generate word of mouth. Create gift ideas flyers that highlight promotions of popular spirits, seasonal wines, and pre-made gift baskets and bundles. Consider creating themes for your baskets: wine lovers, spirits lovers, no-and-low alcohol curious, and luxury or premium spirits or wines for your boss, a client, or that special someone. Place flyers on a rack at the store entrance and encourage sales associates to hand them to customers as they enter the store.

Group Typical Christmas Liqueurs, Spirits and Wines

Consider dedicating an aisle or display to festive SKUs such as liqueurs, spiced rums and mulled wines. Also make use of end caps and eye-level shelves to display seasonal best sellers. Ensure that holiday sales items on shelves and in fridges have sale signage or tags that make it easy for customers to notice products on sale.

Bundles and Baskets

Gift baskets and bundles in your bricks and mortar store, and online store, are convenient because they save shoppers time. According to Google Trends data, searches for “Christmas gift baskets” increase dramatically in early November and peak a few days before Christmas – likely because online shoppers know that there isn’t time for shipping by Christmas day. That means the week before Christmas, many shoppers are scrambling to find gifts in person.

Consider curating your own baskets and bundles especially for those looking for a last-minute gift. Bundles and baskets can follow a theme: Winter Warmth, Cocktail Hour, Spiced Spirits, Stocking Stuffers, Apres-Ski, No-or-Low Alcohol Bundles, etc.

Wear Smiles in the Aisles

As always, but especially during the holiday season, sales associates’ customer service skills should be sharp. Christmas shopping can be frantic and stressful. Your team can ease that stress by offering the warmest, most helpful service possible.

• Greet customers cheerfully as they enter the store. Hand them a gift flyer
• Ask customers if they need help finding a product or gift
• Be at the top of your game. Associates should know where SKUs are located in the store, and be knowledgeable of promos, baskets and bundles.

Get Help Maximizing Liquor Store Revenue this Holiday Season

If you run a liquor store and need help implementing holiday season displays or auditing your Christmas and New Year inventory, talk to the liquor store consultants at Thrive Liquor & Cannabis Advisors. We love helping businesses make the season merry and bright!